.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as adapted to getting billions in equity capital annually, have reared virtually $360 thousand up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That downturn results from market saturation, improved governing pressures, as well as financial uncertainties.ADWEEK spoke to 5 VCs who continue to buy adtech companies, even with these obstacles, about what they are seeking as well as what they avoid. Probably unsurprisingly, these entrepreneurs are actually targeting chances in privacy-focused innovations and industry-specific regions such as linked television.